/calebs-design-portfolio


Hey all, I’m a graphic designer based in NYC. 
I make design, audio, and graphic arts.
Creativity is my center, and the tools are a means to get there.
Recently, I’ve been making presentations, but I’m interested in other creative disciplines and the tools that enable good design.
I want to tell better stories, and help people, through an educated design practice.

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Caleb Hawley: Merch, Single / Album Covers

I’ve been working with Caleb Hawley, an independent singer/songwriter from Harlem, NY, to create merchandise, stickers, and album/single covers. Selected here are two single covers, one album cover, and three stickers created for the Caleb Hawley brand. These creations are an ongoing project with the artist.

You can find Caleb Hawley’s website here.

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Brand Presentation Systems
Layout & Editorial Design
Vector Illustration
Stock Photography
October 2025

“Ravelin: A Smarter Defense” (Presentation Design)

This deck imagines Ravelin pitching itself as a fraud-intelligence partner to Upstart. It’s designed to read like a real partnership proposal, the example here being a small, credible tech company aligning with an AI-driven lender. 

My aim with this project was to create a unified presentation system based on the existing visual standards of the brand. 

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Brand Presentation Systems
Layout & Editorial Design
Vector Illustration
Stock Photography
October 2025



“Studio Holly: Meet Sydney Barret” (Presentation Design)

This is an example of a presentation designed to highlight Sydney Barret, an employee at Studio Holly, a digital marketing agency based in NYC. Sydney is outgoing and abstract, she’s bold, brash, and beautiful.

This was created mostly from Sydney’s photoset, provided with the brief. I created this primarily using InDesign. I painted textures and accents in Procreate, and created abstract layouts from those graphics to populate the presentation system. 

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Brand Presentation Systems
Layout & Editorial Design
Print Production
Stock Photography
Procreate (Illustration) October 2025




Pax Americana

I wanted to illustrate a series of phrases that, in my opinion, defines part of the current American cultural discourse. I’ve proposed a series of 4 short phrases, each of which, in their own ironic flavor, result in a poster, designed to be striking and easily digestible.

Adobe Photoshop
Adobe Illustrator
Photography / Photo Manipulation
Poster Design
Vector Illustration
Social MediaOctober 2025




“Our Business Proposal” (Presentation Design)

This is an example of a presentation brand system for a company proposing their creative process, and capabilities, to a prospective client. This was created as a template for other businesses to insert their information and make their own presentation.

I built the main system using InDesign and Illustrator. I wrote the copy and generated the main imagery with ChatGPT. This was done from a stock photo reference, and I iterated on the results to better fit my system, creating a cast of characters from the original image.

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Brand Presentation Systems
Layout & Editorial Design
Print Production
AI Image Creation
Vector Illustration
Stock Vector / Photography

October 2025




“Instabase” (Rebranding)

For this example, I rebranded a AI enterprise data solution, Instabase, to be more fitting to a modern technological brand. I created the custom mark based on the desire of the company to be a singular, interconnected stop for automated document workflows. The mark was designed to be easily recognizable in a color or black and white format, or in a vertical or horizontal setting. 

I also made 30 custom icons for this project, and included a custom illustration set, which you can see in the pages below. This is a brand guidelines document, easily accessible for company employees and delivers a clear system to use.

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Brand Presentation Systems
Layout & Editorial Design
Print Production
Vector Illustration
Stock Vector / Photography

October 2025




Wordmarks & Logotypes

Here, you’ll find a variety of logos that I developed with a range of creatives and business types. And some other additions from various projects.

Adobe Photoshop
Adobe Illustrator
Adobe inDesign
Vector Illustration
Logo Design
Brand Systems
Other Presentations

This section includes a variety of presentation work done for freelance purposes.

Adobe Photoshop
Adobe Illustrator
Adobe inDesign
Photography / Photo Manipulation
Presentation Design
UI / UX Design
Vector Illustration
Social Media October 2025